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'Take only memories, leave only footprints; for the journey shapes the soul more than the destination ever will'

- Franklin L Parr

Forged in Cali

Born in a small, Southern California, blue-collar beach town, graced with world class point breaks and seaside racetracks, where ghosts of a once towering oil industry still linger.

Built on friendship

A group of longtime friends, each with years of experience shaping premium clothing brands, came together to hit reset - channeling their shared vision from the ground up.

Made to last

In a world of shortcuts and throwaway trends, we stand for the timeless - where things are made with care, built to last, and shaped by those who know the value of working with their hands.

Ride your own wave

We are the opposite of fast fashion. We ride our own wave, dig our own hole

10 products

Collection

10 products

Collection

10 products

Collection

10 products

Collection

10 products

Collection

10 products

Collection

Speedy delivery

Experience the ultimate convenience of speedy delivery with our products. Always ensuring your satisfaction is our top priority.

Less carbon

With our products we strive to mitigate the negative impact of human activity on the environment and promote sustainability.

Exceptional support

Enjoy peace of mind with our exceptional customer support, available to provide prompt assistance and ensure your satisfaction.

Easy returns

Shop with confidence knowing our hassle-free returns policy allows for easy and stress-free returns, making your shopping experience seamless.

Ventura Store

123 Main Street
Anytown, CA 91234
800‑555‑0100
store@email.com

Monday - Thursday, 12:00 to 23:00
Friday & Saturday, 12:00 to 00:00
Sunday, Closed

San Francisco Store

123 Main Street
Anytown, CA 91234
800‑555‑0100
store@email.com

Monday - Thursday, 12:00 to 23:00
Friday & Saturday, 12:00 to 00:00
Sunday, Closed

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